How to Scale Your E-Commerce Business to £100K+ Per Month: A Proven Strategy

Introduction

The e-commerce sector is expanding rapidly, yet many business owners find themselves unable to break through a revenue plateau. If you're struggling to scale your Shopify store or Amazon business beyond its current turnover, this guide will provide you with a proven framework to reach £100K+ per month in revenue.

At Novara Consult, we specialise in helping businesses streamline operations, increase conversions, and implement scalable growth strategies. Let’s explore what really works.

1. Identify Your Scaling Bottlenecks

Before applying new tactics, it is crucial to understand what is holding your business back. The most common growth barriers include:

✔ Low conversion rates – You’re driving traffic, but visitors aren’t buying.

✔ High customer acquisition costs (CAC) – Paid advertising is expensive, reducing profit margins.

✔ Inefficient marketing funnel – No structured retargeting strategy.

✔ Supply chain challenges – Stock shortages or slow fulfilment affecting customer experience.

✔ Lack of repeat customers – Too many one-time buyers, reducing customer lifetime value (LTV).

🚀 Action Step: Conduct a performance audit using Google Analytics, Shopify Analytics, or Amazon Seller Central to pinpoint weak spots and tackle the biggest issue first.

2. Increase Average Order Value (AOV) to Boost Revenue

Instead of focusing solely on acquiring new customers, maximise revenue from existing ones.

🔹 Upsells & Cross-Sells: Offer complementary products at checkout to increase basket size.

🔹 Bundle Offers: Encourage bulk purchases (e.g., “Buy 3, Get 1 Free”).

🔹 Subscription Models: Convert one-time buyers into repeat customers.

🔹 Free Shipping Thresholds: Increase order value by offering free delivery on purchases over a set amount.

📊 Example: If your current AOV is £40, increasing it to £60 means you need 33% fewer customers to hit £100K/month.

3. Optimise Conversions & Customer Retention

Conversion rate optimisation (CRO) and customer retention are essential for scalable, sustainable growth.

🔹 Speed Matters: Websites loading in under 2.5 seconds convert at higher rates (use Google PageSpeed Insights to test yours).

🔹 Streamline Checkout: Reduce friction with one-click payment options like PayPal, Apple Pay, and Shop Pay.

🔹 Email & SMS Marketing: Use automation to recover abandoned carts and upsell customers.

🔹 Leverage Social Proof: Display real customer reviews, testimonials, and purchase notifications to build trust.

🔥 Pro Tip: Returning customers spend 67% more than first-time buyers. Implement a loyalty scheme to encourage repeat purchases.

4. Build a Profitable & Scalable Marketing Funnel

Many e-commerce businesses waste money on paid ads because they lack a structured approach. A well-designed funnel includes:

✔ Step 1: Drive Traffic Efficiently – Use Facebook Ads, TikTok Ads, and Google Shopping to attract new visitors.

✔ Step 2: Retarget Warm Leads – Show ads to people who browsed but didn’t purchase.

✔ Step 3: Email & SMS Follow-Ups – Recover lost sales and encourage repeat purchases.

✔ Step 4: Influencer & UGC Marketing – Use social proof to scale brand awareness cost-effectively.

🔥 Key Insight: A strong organic content strategy (blogging, SEO, and social media) reduces reliance on paid ads and improves long-term profitability.

5. Strengthen Your Supply Chain & Operations

A fast-scaling business needs a robust operational foundation. Delays, stock shortages, or inconsistent fulfilment erode customer trust and kill growth.

✔ Switch to a reliable fulfilment partner – Look for UK-based or global 3PL services.

✔ Improve inventory forecasting – Use tools like Stocky, Brightpearl, or Orderhive.

✔ Offer multiple delivery options – Next-day delivery and click & collect increase conversions.

🚀 Bonus Tip: Negotiate better supplier terms as you scale to improve margins without increasing prices.

6. Leverage Data & Automate for Scale

Scaling to £100K/month requires smart automation and data-driven decision-making.

🔹 Automate marketing campaigns – Use Klaviyo (email), ManyChat (chatbots), and Omnisend (SMS marketing).

🔹 Optimise pricing dynamically – Test different pricing strategies using A/B testing tools.

🔹 Track financial KPIs – Use dashboards like Xero or QuickBooks to monitor cash flow and profitability.

🔥 Key Takeaway: Automation allows you to scale without increasing manual workload.

Conclusion: Implement & Scale with Expert Guidance

Scaling an e-commerce business to £100K+ per month requires strategic execution, not just tactics. By focusing on conversion rate optimisation, increasing AOV, improving retention, and strengthening operations, you can build a business that scales sustainably.

At Novara Consult, we specialise in growth strategies tailored for e-commerce brands.

📞 Book a Free Strategy Call today to unlock customised insights and proven frameworks to scale your business to the next level.