How to Scale Your Amazon Business to £100K+ Per Month: A Step-by-Step Guide

Introduction

Amazon is the world’s largest online marketplace, but scaling your business to six or seven figures isn’t as simple as listing products and waiting for sales. With high competition, changing algorithms, and increasing ad costs, sellers must have a strategic approach to grow profitably.

At Novara Consult, we help Amazon sellers optimise their operations, boost conversions, and implement scalable growth strategies. This guide covers proven tactics to help you reach £100K+ per month in sales.

1. Optimise Your Product Listings for Maximum Visibility

A well-optimised listing is key to ranking high on Amazon’s A9 algorithm and converting more visitors into buyers.

✔ Keyword Research: Use tools like Helium 10, Jungle Scout, or AMZScout to find high-converting search terms.

✔ Compelling Titles: Place primary keywords at the beginning while making the title easy to read.

✔ High-Quality Images: Use at least 6-7 professional images showcasing product benefits.

✔ Bullet Points & Descriptions: Highlight unique selling points (USPs), pain points, and solutions.

✔ A+ Content & Brand Registry: Enhance listings with engaging visuals and storytelling.

🚀 Action Step: Perform a listing audit using Amazon Seller Central to check for missed optimisation opportunities.

2. Use Amazon PPC & External Traffic to Scale Profitably

Paid ads drive visibility, but without the right strategy, ad costs can eat into profits.

🔹 Amazon PPC Strategy:

• Use Exact Match & Phrase Match campaigns for high-converting keywords.

• Run Auto Campaigns to discover new search terms.

• Implement Negative Keywords to reduce wasted spend.

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🔹 External Traffic:

• Drive customers from Google Ads, Facebook Ads, and TikTok Ads.

• Leverage influencers and affiliate marketing to increase brand awareness.

• Use Amazon Attribution to track external traffic ROI.

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🔥 Pro Tip: Retarget visitors using Amazon DSP for increased conversions.

3. Improve Conversion Rates to Maximise Sales

Your conversion rate directly impacts revenue, and even a 1-2% increase can generate thousands in additional sales.

✔ Optimise Pricing: Use tools like RepricerExpress to remain competitive.

✔ Enhance Product Descriptions: Highlight pain points and emotional triggers.

✔ Leverage Reviews & Ratings: Encourage buyers to leave authentic reviews.

✔ Offer Discounts & Lightning Deals: Temporarily boost sales and rankings.

🚀 Action Step: Run A/B tests using Amazon Experiments to improve key elements.

4. Build a Strong Fulfilment & Inventory Strategy

Stockouts and slow delivery times can hurt your rankings. A scalable supply chain ensures consistent sales.

✔ Switch to Amazon FBA for Faster Delivery – Prime eligibility increases conversions.

✔ Use Inventory Management Software – Tools like SoStocked or Forecastly prevent stockouts.

✔ Diversify Suppliers – Reduce reliance on a single manufacturer to avoid disruptions.

🔥 Bonus Tip: Negotiate better supplier terms as you scale to improve profit margins.

5. Expand to International Markets & Amazon Programs

Once your business is profitable in one region, expanding globally can unlock new revenue streams.

✔ Amazon Global Selling: List your products in Europe, Canada, and Australia.

✔ Use Amazon’s Multi-Channel Fulfilment (MCF): Fulfil orders from your website while using Amazon’s logistics.

✔ Enroll in Amazon Brand Registry & Vine Program: Protect your brand and gain early product reviews.

🚀 Action Step: Analyse sales data to identify which international markets are best for expansion.

6. Automate & Streamline for Sustainable Growth

Scaling past £100K/month requires automation to reduce manual workload and improve efficiency.

🔹 Automate Repricing – AI-based repricers adjust prices dynamically.

🔹 Set Up Chatbots for Customer Support – Handle common inquiries 24/7.

🔹 Use Accounting & Tax Automation – Xero or QuickBooks for bookkeeping.

🔥 Pro Tip: Hire a virtual assistant (VA) for daily operations, freeing up time to focus on growth. We can even help with this.

Conclusion: Scale Your Amazon Business with Expert Help

Scaling an Amazon business to £100K+ per month requires strategic execution, not just tactics. By focusing on listing optimisation, external traffic, conversions, fulfilment, and automation, you can build a highly profitable e-commerce brand.

At Novara Consult, we specialise in Amazon growth strategies tailored to sellers like you.

📞 Book a Free Strategy Call today and get expert guidance on how to scale your Amazon store efficiently.